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Table 2 Efficiency results per type of product page

From: A data warehouse to support web site automation

Type of product page Contact efficiency (%) Relative contact efficiency (%) Conversion efficiency (%)
Accessories 9.21 14.41 5.10
Components 20.97 32.82 4.56
Computers 8.26 12.92 0.99
Consumables 2.26 3.53 4.52
Images 2.55 3.99 3.11
Peripherals 16.83 26.33 4.36
Networks/communications 6.57 10.28 3.58
Software 1.35 2.11 3.89