Table 2 Efficiency results per type of product page
Type of product page | Contact efficiency (%) | Relative contact efficiency (%) | Conversion efficiency (%) |
|---|---|---|---|
Accessories | 9.21 | 14.41 | 5.10 |
Components | 20.97 | 32.82 | 4.56 |
Computers | 8.26 | 12.92 | 0.99 |
Consumables | 2.26 | 3.53 | 4.52 |
Images | 2.55 | 3.99 | 3.11 |
Peripherals | 16.83 | 26.33 | 4.36 |
Networks/communications | 6.57 | 10.28 | 3.58 |
Software | 1.35 | 2.11 | 3.89 |